Most game producers are doing the job WRONG.
Not because they’re bad at it. Because nobody ever showed them what it actually is.
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The Exhaustion of Building the Wrong Thing
You’re running standups. Managing the backlog. Writing the status update nobody reads. Coordinating between art, engineering, and design — tracking who needs what from whom, and somehow also being expected to know exactly where the project stands at any moment.
You’re working constantly.
And you’re tired in a specific way — not the tired that comes from not working hard enough, but the tired that comes from working hard and still not being sure any of it actually matters.
Something is off. You can feel it. You just can’t name it.
You might even be good at this. People respect you. You deliver. And yet there’s this nagging sense that you’re solving the wrong problems. That the game isn’t where it should be, and working harder at what you’re already doing isn’t going to fix it.
Here’s the thing: that’s not a work ethic problem.
It’s a “nobody taught me what this job actually is” problem.
The role isn’t task management. It’s not being a human calendar, a Jira admin, or a team therapist. Those things aren’t the job — they’re what fills the space when nobody’s taught you the real job.
The real job is building alignment when your team starts to drift — and they will drift. It’s knowing how to influence decisions when you have no authority to force anything. It’s understanding the difference between what you’re being asked to do and what actually moves the game forward.
Nobody teaches that. Not the job listing. Not HR. Not your manager, usually — because they’re often still figuring it out too.
You either work it out eventually, or you don’t.
If you’re honest with yourself, you’re probably still working it out.
I’m Ben Carcich.
I spent over a decade as a producer at Riot Games, working on League of Legends and Valorant, shipping to more than 100 million players worldwide. Before that and since, I’ve worked with studios of every size — indie teams of five, AAA studios of hundreds.
In that time, I’ve seen what separates producers who figure this out from producers who don’t. The difference is almost never talent or work ethic. It’s almost always this.
I built this course because I was exactly where you are. And for a long time, I was doing the job wrong too — working hard, doing all the right activities, and still feeling like something was off.
Once I understood what this role actually was, everything changed. Not overnight. But it changed.
Since then, I’ve spent years working with producers and leaders across studios of every size — from small indie teams to AAA — helping them work through the same shift. This course is what I wish someone had handed me when I started.
Succeeding in Game Production: What You Aren’t Taught
It is a self-paced video course built around one goal: helping you understand and do this job at a level nobody taught you.
After going through it, you’ll be able to:
- Name the specific production traps you’re probably already in — and know what to do about them
- Explain the real difference between leading and managing, and why confusing the two is costing you
- Build genuine influence on your team, even without formal authority
- Walk into a dysfunctional situation and know where to actually start
- Run meetings that accomplish something, manage stakeholders without losing your mind, and use your calendar as a tool instead of letting it run you
This isn’t theory for theory’s sake. It’s the stuff that changes how you show up on Monday.
What Students Say:
“Producers aren’t just task masters or ‘Jira Monkeys’ — you’re actually first and foremost a leader.”
— Kayla Huggins
“They showed me what good looks like. They gave me a north star.”
— John Kruchowski
“The course is very grounded, real, and honest and it will broaden your understanding of what ‘game production’ could actually mean.”
— Sudhamshu Mitra
Lead Producer, Hypernova Interactive
“A place where game production is discussed coherently and truthfully, without fear or doubt.”
— Gabriel Mesquita Rossito
“Real-world examples and actionable leadership approaches that I can apply directly to my daily work.”
— Saul Pineda Delgadillo
“Absolutely fantastic course. I’ve been working in game production for a number of years already, but there were definitely some topics covered here that I’d never formally been taught, and the lessons are already having an impact on how I approach my job. These are the kinds of things I wish I’d known when I was just starting out.”
“A place where game production is discussed coherently and truthfully, without fear or doubt.”
— Gabriel Mesquita Rossito
“Producers at all experience levels can benefit from the breadth of knowledge presented in this course. Highly recommend!”
The course includes:
- 5+ hours of video, self-paced — watch on your schedule
- Templates you can use immediately in your day-to-day work
- Worksheets to turn concepts into action and keep things practical
- Access to an exclusive producer community
The course is $299.
If any of this sounds like where you are, that’s what it costs to change it.
